Retro Roast is a brand-concept I created to use for WOVIN brands' attendance at PPAI, a national promotional product expo featuring products. I designed all visual elements used in the brand, including illustrating patterns, and coordinating the manufacturing of the samples used. I merchandised all items & then coordinated with our social media team to photograph the booth display.

Inspired by my attitude AFTER my morning coffee, I wanted to create a brand with a minimal color palette that felt as cozy as your favorite oat milk shaken espresso with an extra shot of espresso. Even with the limited color-scheme, this brand concept packs character. I even illustrated the mascot, Sip.