Pier 74 is a brand-concept I created to use for WOVIN brands' attendance at PPAI, a national promotional product expo featuring products. I designed all visual elements used in the brand, including illustrating patterns, and coordinating the manufacturing of the samples used. I merchandised all items & then coordinated with our social media team to photograph the booth display.

Using nautical inspiration, I imagined a resort that pulls in many coastal "touristy" motifs, playing into the concept with bold contrasting colors. Even spelling the name Pier 74 name in nautical flags on the tote bag pictured below. Although this brand uses many coastal elements I associate with the east-coast, I always imagined I could see Pier 74 on Navy Pier in Chicago. Even though the "74" is a reference to a coastal town even closer to home, Port Washington.

Photography Credit: Abby Wimmer