Category:
Brand Visual Identity - Product Design
Client:
WOVIN brands
Used Tools:
Adobe Illustrator
Heart & Hops Brewing Co. is a brand-concept I created to use for WOVIN brands' attendance at PPAI, a national promotional product expo featuring products. I designed all visual elements used in the brand, including illustrating patterns, and coordinating the manufacturing of the samples used. I merchandised all items & then coordinated with our social media team to photograph the booth display.
Pulling inspiration from Art Deco design, Heart & Hops marries structured patterns with a more fun and modern color palette. If you have looked at my photography, you will notice my love of birds. I have made it a goal each year of designing the PPAI booth for WOVIN brands to include a bird somehow. What better way then having a crane made of hops!?
Photography Credit: Abby Wimmer